All Projects

Merch Design

2018 - Present

From stickers to pendants and everything in between, take a journey from 2018 to the present as you scroll through different projects. Some projects were personal projects, some were commissioned, and some were with my work at Texas Tech University and the Downtown Austin Alliance.

Holiday Stroll

2022 - Present

This long-term, large-scale event branding project for the Downtown Austin Alliance includes everything from concept ideation to 5-story animation projections. The basis of this visual identity was rooted in making sure that the idea of holidays transcended the idea of a single tradition while being captivating and colorful. Merging intentional diversity and bright Rankin-Bass-inspired illustrations, the Holiday Stroll branding became something that truly showcased the spirit of the season. Over the last 4 years, my role has been to ideate, design, and execute all aspects of the event's branding. This flexible design system makes it easy to interchange the graphics for social media and print ads, event signage, the Holiday Stroll website, and more. A series of social, web, and print ad campaigns was launched to encourage Austinites to participate in downtown Y'alliday happenings. At the event, branding elements are found prominently throughout the space. Branded signage provided brand awareness, sponsor recognition, wayfinding, and interactive photo opportunities for folks to immerse themselves in the event. In addition to creating traditional branding elements, Holiday Stroll leaned into experiential branding as well. From branded projections lighting up the skyline to musical boxes that let passersby hear their favorite holiday song, the Holiday Stroll branding system offers new opportunities for unique and magical implementation each year.

Art & Parks Tour

2023 - Present

The Downtown Austin Alliance’s Art & Parks Tour virtually takes guests through murals, artworks, and greenspaces in and around Downtown Austin. The Art & Parks Tour is celebrated with a kickoff bike ride attended by more than 250 people annually. My role in this project was the creation of the full visual suite, managing advertisements, and working on the back end for the creation of the virtual Art & Parks Tour. The inspiration for the Art & Parks logo and branding materials came from bringing the aspects of the tour to life in a fun and engaging way. The main inspiration for our duo featured in the logo came from 50’s drive-in animations. Parks in Texas have beautiful wildflowers in the spring, which is where the inspiration for our first character came from. Though many mediums are featured on the tour, most artworks on the tour were painted by muralists. Since spray paint is a favorite for muralists in Austin, the inspiration for our second character was born. And because the kickoff event for the tour would officially be a bike-led tour, a tandem bike bringing both art and parks together (quite literally) in harmony, finalized the idea.

Republic Square

2022 - Present

Republic Square is an urban park in the heart of Downtown Austin. After its redesign in the late 2010’s, it became a staple of downtown living and became an active place featuring community-oriented programming. Republic Square, although established as an original Austin park in the 1840’s, did not have a strong brand presence. I was lead on creating a branding guide for the park that could be easily used by all teams and would truly solidify who Republic Square was and how we look, feel, and speak. In 2022, there was a one-month exploration process for sorting through existing brand strategies and conducting research to develop a brand deck for workshopping. Four meetings with staff and one meeting with the Downtown Austin Alliance’s Marketing & Communications committee were conducted to workshop the pitch to come to a finalized branding document. This branding project culminated in a series of graphics that wrapped around Republic Square’s lawn during its lawn refresh in 2022. All of the guiding principles of the park were illustrated in a cohesive way to showcase that Republic Square is an inclusive, people-centered place focused on uplifting its Mexican-American roots. Additional projects in the park continue to bring life and personality into the space. In the spring of 2023, dog waste stations were installed throughout the park to encourage dog stewardship and to bring more artwork into the space. Details like showcasing different family types on the leash signage continue to focus on bringing inclusivity to the forefront of everything the park does.

Masked Raider

2020

The Masked Raider campaign from Texas Tech’s RISE department in 2020 was to bring awareness to campus COVID safety in a relatable and simplified way. This was accompanied by the Texas Tech Commitment pledge, which over 8.5k members of the community signed. My role was to create and distribute awareness posters, manage media inquiries, design giveaway items, and create a digital strategy to promote the campaign on socials using #MaskedRaider. Raider Red, one of Texas Tech’s mascots, is a celebrity to everyone on campus. To promote the Texas Tech Commitment Pledge, the #maskedraider icon was developed, featuring Raider Red in a mask to promote safe behaviors during COVID-19. His likeness was adopted for dozens of campus materials, and the #maskedraider quickly became a pandemic-era icon throughout the community. To encourage social engagement, AR filters were developed to complement the GIFs created for the campaign. I designed two filters through Spark AR to continue to encourage safe masking behaviors on platforms that were exploding in popularity with college students. The Texas Tech Commitment Pledge website featured 4 different posters for folks to download and print to put in their classrooms and offices. This poster series helped staff and faculty work together to remind folks on campus of the COVID-19 rules instituted in the fall of 2020. Stickers were also handed out to students, staff, and faculty for signing the Commitment Pledge to slow the spread of COVID-19. Over 1,000 stickers were passed out to the Texas Tech family. Press Link: KLBK: I Am A Masked Raider Campaign

Awareness Buttons

2018 - 2021

If you want to say something, say it with a button! Below are some awareness buttons created for various campaigns, including ones focused on mental health, consent, and self-image. My role was to determine which campaigns would be enhanced by awareness button giveaways and then design the buttons for those campaigns. I worked on the design and ideation of these buttons from 2018-2021. Button designs were mainly inspired by pop culture moments and references that the target audience of college students at Texas Tech would resonate with. Buttons were one way that we connected with our students to cultivate a community of wellness across campus.

Red Raider Orientation

2021

Red Raider Orientation is the time of the year at Texas Tech when all new students are welcomed to the Lubbock campus. My role for Red Raider Orientation in 2021 was creating designed materials to promote the RISE office and inform students of our services. One major way that we welcomed students back to campus was through a large-scale photo backdrop. This acted as an anchor for RISE’s welcome events and was a fun element for students and families alike to partake in. Focusing on West Texas’ cacti and sunsets was a way to tie the vibe of Lubbock into the design. Giveaways were also a prominent part of Red Raider Orientation. Shirt designs played on the same typographic theme found in the backdrop in a simplified way. The RISE Up Health Hub was also introduced during Red Raider Orientation in 2021. Design for the Hub was by me and was inspired by geometric shapes to complement and contrast the more detailed and intricate tablecloth designs that already existed. This structure acted as shade for RISE’s outdoor events, allowed up to 4 people to work inside at once comfortably, and became a staple on Texas Tech’s campus to signal when RISE was doing outreach. Mural photos were incredibly popular over the duration of Red Raider Orientation. Many photos were shared over the summer of students, families, and staff celebrating their Red Raider pride.

Texas Tech Poster Design

2018 - 2021

The art of poster design is alive and well. My involvement in this project was to take ideas for events at Texas Tech University from 2018 through 2021 and transform them into designs that stand out in a crowd. I also ensured that each poster was accompanied by a comprehensive social and digital marketing plan to promote the events.

@tturise

2020 - 2021

Content created for @tturise’s social media channels. My role was to manage the channels, strategize to maintain growth, create dynamic wellness content, and grow their online community to create authentic connections with the audience. Many of the posts played on trends that college students would resonate with. From referencing micromobility options to get from one end of campus to another to drawing characters from popular tidying-up shows, students found ways to connect with the content and the safety messaging attached to the images. Popular topics for posts included promoting safe behaviors during COVID-19, positive mental health and reducing the risk of drinking. The posts on the @tturise account helped cultivate a highly engaged community of students at Texas Tech that would share safety messaging on their personal profiles, further spreading the wellness-oriented messages. From mid-2020 to January 2022, @tturise’s following grew 100%. Account management highlights included: The @lime account reposted this artwork on their Instagram with 70K+ followers. @mariekondo reposted this on her Instagram account with 3M+ followers.

Beyond Okay

2021

Beyond Okay is Texas Tech’s commitment to supporting student mental health and wellbeing. My role in this ongoing project includes creating the visual identity for the project, heading the Beyond Okay social strategy for the @texastech accounts, creating promotional items, and designing posters and corresponding social posts to bring awareness to the campaign. Let’s go beyond “I’m okay” to look at how we’re really doing – together. Each of the six posters created for the campaign focused on a different aspect of wellbeing. Two of the posters from the campaign are featured here. Discovering wellbeing represents the feeling of a support system guiding you on your journey of self-discovery. Community of wellbeing showcases a diverse market scene with dozens of different folks, representing how communal spaces can bring connection. This poster series received a gold ADDY award in 2021 at the local level and advanced to the regional competition. The main logo and name for the campaign were ideated and went through rounds of revisions. Landing on “Beyond Okay” symbolized that Texas Tech was making a commitment to go beyond “I’m okay”. When asked the question “How are you?”, the response “I’m okay” was found to have been used frequently by students, staff, and faculty who have gone on their own mental health journeys. Addressing the stigma head-on by letting folks know that it’s okay to not be okay through the name of the campaign was a powerful sentiment from the university toward its dedication to mental health resources. The final iteration of the logo featured a box with the name of the initiative playfully placed inside. A modification of Helvetica was chosen as the typeface to complement other university materials, and a geometric red background was chosen to symbolize the puzzle-like aspect of one’s mental health journey. The hashtag #BeyondOkay was established to promote the campaign, too. Giveaway items, like the keychains above, were handed out during awareness events to remind students to keep their wellbeing at the top of their minds. The back of each keychain featured a QR code to the Beyond Okay website with mental health resources.

Exhale

2021

Exhale was a combined event and exhibition in the spring of 2021 presented by the Texas Tech Risk Intervention & Safety Education office in honor of Sexual Assault Awareness Month. My involvement in the project included the creation of all branding and promotional materials, curation and installation of the art exhibition, and marketing of the event and exhibition. I also submitted a series of pop art illustrations to the exhibition. Exhale’s call for artists was sent out to all Texas Tech students, staff and faculty. All art in the exhibition was submitted by survivors of sexual violence, though the themes of the pieces did not have to directly relate to their experience on the topic. 13 artists were represented in the final exhibition. For my series, I created 3 pieces that were a commentary on Lubbock’s impending Proposition A public election to make Lubbock a “sanctuary city for the unborn”. This proposition was introduced to Lubbock’s city council after Planned Parenthood resumed operations in the city. My series focused on old-school ads on grocery store packaging to make points on how Proposition A was not based on precedent and would ultimately diminish the quality of needed sexual and reproductive healthcare in the city. Exhale’s exhibition debuted during the Exhale event in April 2021. The exhibition ran through the following week’s First Friday Art Trail, so Lubbockites could also experience the artwork. Creating a space for Texas Tech survivors to share their voices was a powerful and moving experience.

What Were You Wearing, Lubbock?

2019

From April 2019 – June 2019, “What Were You Wearing, Lubbock?” debuted at CASP and in the Museum of Texas Tech in Lubbock. This exhibition was in honor of Sexual Assault Awareness Month to break myths of sexual assault in the community. My role was curator for the exhibition, designer for promotional and marketing materials, and manager of all press inquiries. Over 50 stories were represented in the Museum of Texas Tech exhibition of “What Were You Wearing, Lubbock?”. 1 in 3 women and 1 in 6 men will experience some form of contact sexual violence in their lifetime (NSVRC). Each outfit you see was curated from an anonymous story from a survivor in Lubbock. The exhibition debuted at the CASP Print Studio at Lubbock’s First Friday Art Trail. 10 stories were selected for the CASP exhibition to show Lubbockites what they could expect to experience at the full exhibition debuting in late April 2019 at the Museum of Texas Tech. Mary Simmerling’s poem is the inspiration behind What Were You Wearing exhibitions across the country. The poem was displayed prominently in both iterations of the exhibition to increase understanding of what folks were going to experience throughout their journey taking in the art. If you or someone you know has experienced sexual violence, the 24/7 National Domestic Violence Hotline can be reached at 800-799-7233 (SAFE). Additional support resources can be found here. Press Links: KCBD Daily Toreador Museum of Texas Tech

Taylor, Texas Mural

2022

I worked with the Taylor Public Arts Advisory Board in Taylor, Texas, to create a bright and vibrant mural for their Potters Alley. A sunny and playful direction for the mural was chosen, bringing in fun florals to pay a loose homage to the Texas wildflower Evening Rain Lily and warm background colors to represent Texas's beautiful sunrises. The mural still stands off of historic Taylor's main street for locals and visitors to enjoy and capture memories in front of.

Fine Art: Group Exhibition Works

2020 - Present

Submitting work to galleries and group shows is one way I love to connect with other artists and expand my creativity. Below are pieces of mine that have been showcased in galleries throughout Texas. "Phillumenist (2004)". Mexic-Arte Museum. Mix-n-Mash Exhibition. 2025. "Eeyore's Place". Zilker Botanical Garden. The Woodland Faerie Trail. 2025. “Resilience”. Lubbock Garden & Arts Center. National Arts Program. 2021. “Cowhenge”. Office of International Affairs Gallery. Our TTU Family Abroad Exhibition. 2021. “Marigold”. Buddy Holly Center. Celebración Exhibition. 2021. “Distant”. Grey Edges Gallery. Todo lo que Amas Exhibition. February 2021. “The Guardian”. Grey Edges Gallery. La Virgin Virtual Exhibition. 2020. “Love Letters to Myself”. Mixed media studies. 2020. “Invisible String”. Lubbock Garden & Arts Center. National Arts Program. 2020. “April”. Lubbock Garden & Arts Center. National Arts Program. 2020. “Don’t You Forget”. Lubbock Garden & Arts Center. The Mask(ed) Life Exhibition. 2020. “Law & Order”. School of Art Satellite Gallery at CASP. Justice Exhibition. 2020.

RIP Austin Matchbook Memorial

2025 - Present

The RIP Austin Matchbook Memorial is Austinites' homegrown matchbook collection. Change happens so rapidly in Austin. I spoke with many Austinites about their favorite places that have since closed, and the more conversations that took place, the more stories emerged of hole-in-the-wall bars where spouses met, coffee shops where book club discussions turned into life talks, and how the weird restaurants right around the corner that became frequent haunts because the weirdness became part of the charm. These places deserve to be memorialized in the way that the restaurants and third places of yesteryear were: with a matchbook. RIP Austin Matchbook Memorial takes stories submitted by Austinites and turns each memory into a graphite drawing on the inside of a physical matchbook, with each drawing mounted on a collage. The style of graphite drawing was chosen because of its slightly messy nature. The drawings are intended to feel like a memory upon viewing, rather than reading like a direct interpretation of the spaces. This artistic choice is meant to spark memories within viewers, inviting them to bring color and clarity to the matchbooks by drawing from their own experiences. This exhibition gives people a proper chance to say goodbye to the places they miss and creates a space in the community where everyone can come together to celebrate Austin’s past. The first iteration of the RIP Austin Matchbook Memorial is on view from 1/17/2026 through 2/28/2026 at the Dougherty Arts Center. Have a place you would like to memorialize? Submit your RIP Austin story.