The Downtown Austin Alliance’s Art & Parks Tour virtually takes guests through murals, artworks, and greenspaces in and around Downtown Austin. The Art & Parks Tour is celebrated with a kickoff bike ride attended by more than 250 people annually.
My role in this project was the creation of the full visual suite, managing advertisements, and working on the back end for the creation of the virtual Art & Parks Tour.
The inspiration for the Art & Parks logo and branding materials came from bringing the aspects of the tour to life in a fun and engaging way. The main inspiration for our duo featured in the logo came from 50’s drive-in animations.
Parks in Texas have beautiful wildflowers in the spring, which is where the inspiration for our first character came from. Though many mediums are featured on the tour, most artworks on the tour were painted by muralists. Since spray paint is a favorite for muralists in Austin, the inspiration for our second character was born. And because the kickoff event for the tour would officially be a bike-led tour, a tandem bike bringing both art and parks together (quite literally) in harmony, finalized the idea.
