Content created for @tturise’s social media channels. My role was to manage the channels, strategize to maintain growth, create dynamic wellness content, and grow their online community to create authentic connections with the audience.
Many of the posts played on trends that college students would resonate with. From referencing micromobility options to get from one end of campus to another to drawing characters from popular tidying-up shows, students found ways to connect with the content and the safety messaging attached to the images.
Popular topics for posts included promoting safe behaviors during COVID-19, positive mental health and reducing the risk of drinking. The posts on the @tturise account helped cultivate a highly engaged community of students at Texas Tech that would share safety messaging on their personal profiles, further spreading the wellness-oriented messages. From mid-2020 to January 2022, @tturise’s following grew 100%.
Account management highlights included:
The @lime account reposted this artwork on their Instagram with 70K+ followers.
@mariekondo reposted this on her Instagram account with 3M+ followers.
